In previously written post, ‘SWOT ANALYSIS‘, we knew about Strengths, Weaknesses, Opportunities and Threats of ‘SWOT ANALYSIS’. In this post we will know about SWOT MATRIX.
We will see how a person can discover SWOT factors, analyze them and make a decision using these tools, based upon personal experiences.
SWOT MATRIX
| Remarks | STRENGHTHS | WEAKNESSES |
|---|---|---|
| OPPORTUNITIES | S-O STRATEGIES | W-O STRATEGIES |
| THREATS | S-T STRATEGIES | W-T STRATEGIES |
S-O STRATEGIES
S-O strategies pursue opportunities that are good for the organization’s strengths.
W-O STRATEGIES
W-O strategies overcome weaknesses to pursue opportunities.
S-T STRATEGIES
S-T strategies identify ways to use its strengths to reduce the vulnerability to external threats.
W-T STRATEGIES
W-T strategies establish a defensive plan to prevent the weaknesses susceptible to external threats.
Now……………..
Strengths
- Maintain.
- Build and,
- Pull.
Opportunities
- Prioritize and,
- Optimize.
Weaknesses
- Remedy or,
- Exist.
Threats
- Counter.
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